Every Dentist in Australia wants to be ranked first on Google, but not every dentist deserves to be there. With professional SEO can be ranked on the 1st page.
Here is a complete guide to SEO for Dentists in Australia. The lack of basic SEO on many of them is staggering.
Important Points to Get More Patients Through SEO for Dentists in Australia
In this article, I’ll give you dental marketing strategies an overview of what comprises local SEO for dentist and how you can put your business in an ideal position with Google.
Let’s say I’m looking for a new dentist in my area. A quick Google search for a dentist in Australia.
So, the question is, how can I ensure my dental business shows up every time someone searches for a dentist in my area?
The short answer: local search engine optimization.
Between managing your business listings, updating your great dental website, and keeping up with Google’s algorithm changes, local dentist SEO can quickly become quite the beast.
Dental Website Ideas
SEO (Search engine optimization) is something you just have to get the right method. If you get the wrong SEO guy or if you’ve been the victim of cheap SEO in the past then you are losing new patients to competitors each month.
Google and other search engines, where most of your new patients will find you, are always changing their algorithms and evolving.
This is why you need dental SEO experts and dental SEO guy on your team who are constantly optimizing your website.
If you are not doing SEO right way, then you’re likely falling behind. If you’ve never hired a dental website developer and search engine optimization professionals for your dental practice before then you have some catching up to do.
Your practice needs to be found. Hundreds of new patients are looking for you right now after freshly moving to your area. How you target them?
Investing in local dentist SEO better positions your practice in the organic search results and local map pack where the clicks are complimentary.
You are targeting the local patient so that’s why you need to target local SEO.
By following the steps SEO best practices in your website publishing and following a process, over time, you can beat the competitor.
First Things First
If you haven’t already, go ahead and claim your free Google My Business account. ( https://www.google.com/business/)
This is where you’ll be listing all of your business information for Google’s search engine to index.
Once you’ve set up your new account, you’ll need to enter the following.
- Add a long, unique description that’s formatted correctly and includes links to your modern dental website.
- Choose the correct categories for your business.
- Upload as many (professional-looking) photos as possible.
- Add a local dentist clinic phone number to your listing.
- Enter your local business address that’s consistent with that on your website and local directories.
- Upload a high-resolution profile cover photo and images but must get a solution of compression.
- Add your opening times/days (if relevant).
- Get real reviews from customers (we’ll explore this further later on).
Your NAP (name-address-phone number) information should be the same on every page and directory listing of your website. Different formats or incorrect information should be changed as soon as possible.
What is Local SEO?
Actually, Local SEO is the practice of optimizing local bricks and mortar businesses for location-based keywords. Local SEO includes optimizing the business’s website as well as their Google My Business (GMB) profile.
Why is Local SEO Important?
You know 47% of all searches in Google have “local intent”. The “Near me” searches have grown 151% faster than traditional and local-based searches.
75% of consumers that search for something local on their phone visits a store that day. Meanwhile, 30% of all Google SERPs contain a local pack in the results.
if you can get your local business in front of these searches, there’s a good chance they’ll be walking through your door a few minutes later.
1. ON PAGE SEO:
We’ll need to make sure your website is as Google-friendly as possible to achieve higher rankings.
The following are a few areas that can be adjusted without too much hassle.
1. Set up your Google Webmaster Tools account
Google Webmaster Tools is about monitoring your website’s status, position, and keywords in the search rankings.
2. Include at least 1,000 words on each of your web pages.
Pages with a word count of 1,000+ indexed by Google typically perform better in the rankings. If your competitors’ website has 1000 article you should go with 1500 words.
3. If you use WordPress, install the Yoast SEO plugin
Basically, Yoast plugin helps you change your title and meta tags on all of your pages. Include your geographic keywords in all of them, state/province, city, zip/postal code.
4. Compress your images to speed up load times.
Large images slow download times of site and provide a poor experience for your visitors. USE a free service like Smush.
Google much very like Webp format “Shortpixel plugin” give you this service. Its cost $5 for 1000 image that is enough for your whole site.
5. Move alternative location and service information to separate pages.
Dental Clinic with multiple locations must have separate pages for each of their locations so as to not confuse Google’s crawlers. Have unrelate and separate page for information about your uptown location and one for your downtown location.
6. Make your website mobile responsive
Websites friendly to mobile devices are now more than ever favored by Google. Use mobile responsive themes for your websites.
7. Place your city/region plus a relevant keyword
By place your city/region plus a relevant keyword in your title, H1, content, image alt tag, and URL, the probability of ranking on first page increased.
8. Embed a Google map with your business marker
Embed a Google map with your business marker onto your contact page. An embedded map gives a better user experience for your patient/visitors and improves the compatibility of your website with Google.
9. Start blogging regularly.
Google’s algorithm favors websites that are updated and maintained regularly. If you haven’t already started one, a blog is an asset that can bring your website to repeat consistent traffic.
A regular traffic website is a great sign of a positive ranking signal for Google. If you have the time and resources, blogging pays dividends in the long term.
10. Register your site on Bing Webmaster and Apple.
Bing Webmaster Tools is also about monitoring your website’s status, position, and keywords in the search rankings on Bing Search Engine.
02. Basic Practice for LOCAL SEO
Here we cover basic local SEO best practices.
1. The Map Pack
The Map Pack is also known as The Local Pack is a set of 3 local business results with a map of their locations pulled from Google Maps. Just keep in mind The Map Pack has its own algorithm with its own set of rules.
It confirms some ranking factors like backlinks can help you rank in local and traditional organic results. The backlink will boost your website of page authority and domain authority. Google will give importance to your website.
This is important to keep in mind as you do keyword research for your local business. Yes, you want to optimize for “city + dental clinic” keywords.
let’s more see how to track your dental clinic SEO and local SEO rankings.
2. How to Track Map Pack Rankings:
One of the very first steps in any local SEO campaign is to benchmark where you exist.
Particularly, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time.
I recommend a tool called Local Falcon and Viking for this kind of detailed Map tracking.
The first step is to choose your name of the business (Note: this feed comes directly from Google Maps. So, to use this tool, you’ll need a Google My Business profile already set up).
3. Dentist SEO Keywords Research
Type in a keyword that someone in your area may use to find your clinic. You can collect multiple keywords by Google Instant.
4. Google Keyword Planner
The Google Keyword Planner gives you search volume data for specific geographic areas.
if you already have a bunch of keywords and want to pick the best of the bunch, this feature is helpful.
But if you’re on the hunt for NEW keywords, I recommend using their “Start With a Website” feature.
Just pop in the homepage URL of one of your competitors:
Another Pro tool name called Keyword Everywhere can tell you keyword monthly search volume.
5. Yelp Suggest
Meanwhile, type in a keyword, patient in your area might use to find your dental clinic. This works the same as Google Suggest.
6. NAPs are HUGE
NAP (Phone number, Name, and Address) citations are another key local SEO ranking signal.
NAP citations are places where your name, phone number, and address are all listed out.
7. Why is this important?
Well, Google uses NAPs to confirm that all of your business info is correct. And the more often they see NAP citations for your business, the more confident they are that your address is where you say it is and that your phone number is correct.
8. Simple ” SEO Techniques Still Applies
Google’s old traditional ranking factors still 100% applicable to local.
In fact, Google confirmed your rankings in the organic SERPs impact on your local rankings:
This is why creating content, optimizing your pages and building backlinks are still SUPER important for local SEO rankings. Especially for competitive industries (legal, dentistry, etc).
Your status and position in web results is also a factor, so SEO best practices also apply to local search optimization.
This means: the higher you rank in the organic results, the higher you’ll rank in The Map Pack.
9. Google My Business
When Google sees that your business info is consistent in your GMB, on your website and 3rd party sites like Yelp, they say: “OK, this business is legit. And their local info all matches up.”
I also recommend double-checking that your business’s address is written out the exact same way on your GMB profile and everywhere else it shows up.
So, if your business changes their name, location or phone numbers, it’s important that the new data gets updated ASAP. And that includes citations on local business directories.
Google does not like it when one address says “Avenue” and another version uses “Avenae.”.
10. Fill in Every Data Point You Can
Google gives you a score for how complete your profile is.
So, I’d use their score as a baseline. But if you want to rank for competitive keywords, you probably need to go above and beyond.
In my experience, this score is REALLY generous. You can get a really high score just for covering the basics.
The main thing I see people miss out on is category selection.
Google will force you to choose a top-level category that describes your business.
Lots of people forget to add in secondary categories. We recommend entering in the “Products” and “Services” tabs. These secondary categories directly impact the local SEO keywords and searches your business can rank for.
Double-check that your opening hours, holidays and other basic business info are all accurate and up-to-date. This kind of thing may not directly impact rankings.
But when someone drives to your dental clinic, only to see a “Closed” sign, you can expect a bad review from a painful person.
So, you want it to be second nature that when opening hours change, that change is also made inside Google My Business.
11. Must Get Positive Review
reviews are one of Google’s top local ranking signals. You want as many positive reviews as you can get. Whether a review is negative and positive, or in-between, I HIGHLY recommend a reply to each and every review.
This shows potential customers (and Google) that you care about. You can reply to your GMB reviews inside the Google My Business dashboard.
When it comes to getting reviews, there are two things to keep in mind:
1. You need to ask customers to leave reviews (most happy customers won’t without a little prodding)
2.You need to make it SUPER easy for them.
And one of the best ways to do both?
Send customers an email with a review link.
There are two ways to generate a review link:
This will provide you the “Place ID” for your business.
Then, add your place ID to this URL:
So, using the example above, the URL would be:
And when you click on the link, it prompts the user to leave a review.
Method #2: Log in to your GMB account and head over to the “Get more reviews” card.
Go to tiny.cc finally, generate a short URL that you can send to customers.
12. On-Site SEO for Local Dentist Clinic
our probably already know that you want to write 100% unique content for dental websites for every page on your site. As long as you avoid duplicate content.
This obviously won’t help you rank in the Map Pack. (You need a GMB profile for that location for that)
But you can completely rank in the local organic results for lots of disparate local keywords. Longterm, you serve folks in that area of the clinic, now the traffic will convert well too.
13. Use Schema for Local SEO
When it comes to local SEO, Schema markup(https://schema.org/) is more of a “nice to have”. There is a complete category of Schema markup for local businesses.
One type of Schema would definitely help is review markup.
Just Like any SERPs, review stars would turn your boring result into an eye-catching Rich Snippet.
The Schema markup code helps search engine algorithms understand specific parts of data better. Specifically, things like addresses, phone numbers, reviews… basically, all things Local SEO.
Behind that reason, most websites will significantly benefit from undergoing a site-wide schema code optimization process.
14. NAP Citation
Run a NAP Audit
You want your NAP(name, address, phone) data to be 100% consistent everywhere.
On Your GMB profile, On Your website and On business directories.
Basically: any place that mentions your business online. Check your information submission is correct or incorrect. You can Fix and Correct Incorrect NAP
There are a million citation services and services out there. I personally recommend WhiteSpark(https://whitespark.ca/) and Loganix(https://loganix.net/).
15. Backlinks and Competitors Analysis
Use pro tool Ahrefs its stars from $99 to $999. You can find backlinks of websites and make competitor analysis.
16. Best Keywords for Dentist AdWords
Choose Google AdWords for the advertisement of your stuff. Google will display your website in ads as well as display sites on the first page of google.
17. Local Link Building
Most local businesses have relationships with other businesses in their local area. Your local Chamber of Commerce is one of the easiest links you’re ever going to get.
How you get listed depends on the Chamber. Some require an annual fee. Others make you keep up your membership every year.
Either way, because these links are super relevant, they’re usually worth whatever hoops you need to jump through.
I recommend listing out:
- Neighboring business
18. Sponsor Local Any Event
In fact, most local events need sponsors. And if you can sponsor a local event. You’ll usually find yourself with a nice link on the event’s website. You will earn local public relationships too.
19. Embed a Google Map on Your About Page
This is a great way to really emphasize to Google that you’re located in a specific place. All you need to do is find your business in Google Maps.
20. Optimize Meta Descriptions for Local Searchers
It’s no secret that your dental clinic website description is a GREAT way to improve your organic CTR.
That wouldn’t be a bad #1 ranking. I’m gunning for “local SEO” with this guide. I’ll assume you’re already aware of the importance of search engine optimization (SEO), also known as making your website search engine friendly.
The days of looking up a business’ phone number in the Yellow Pages are long gone. Today we have Google.
If you follow these strategies, we promise you will get the best dental websites. Definitely you will get more patients for your clinic.
Here is the Best Guide to SEO for Australian Dentists in 2020.