If you are doing a small business, possibilities are you are wondering what are the benefits of blogging for small business or if blogging is worth the time and effort. The short answer is a resounding YES! Blogging is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers.
Blogging for Business Owners
As a business owner, if you find yourself a little clueless about what exactly is blogging, there’s nothing to fear. You are at the right place! You’ll exactly know what are the benefits of blogging for a small business .
43% of business owners say they don’t know what blogging is or don’t actively blog for their business. In this age of online marketing, these businesses are likely missing out on more customers and sales.
A blog is a collection of principles, facts, and expert ideas relating to the business, industry, or its audience. It is a written piece of knowledge that lives online and can access by anyone who visits that company’s website.
The worldwide web has revolutionized the way business owners think about advertising. Not just in terms of broadcast media and publications. It has changed the way consumers consume media.
Many companies now practice a strategy where consumers come to them for information rather than them pushing sales via outbound strategies to spread awareness about their products.
Here are some high-level data to start with:
- Businesses that publish regular content receive 8x more traffic
- Blogging helps reduce overall marketing spend by more than 60%
- Blogging helps in achieving 3x more leads
1. Create value for customers
People don’t follow overly sales brands. What’s there to support? There are not exciting stories from a group of sales posts.
The most significant advantage of blogging is to create value for your clients. You want to give a better customer experience than your competitors.
Blogging without considering about adding value to the consumer experience is like running on a trek without shoes.
It’s irrelevant because you are going to make unhappy.
With blogging, you are providing your customers with something for free before they invest. In hopes that free information will lead them in choosing to purchase on their own.
2. Collect Emails
Business owners can use blogging as a way to collect emails of interested prospects by asking website visitants to subscribe to your blog posts. You can then add these users to your marketing. Where you can then send more communications and promotions about your business. The more touchpoints you have with a customer, the higher the chance you’ll have of them converting.
Build email lists of interested customers for future marketing touchpoints.
3. Lead Conversions
In the most straightforward phrases, there are three stages of capturing a customer to your business.
- The Awareness Stage
- The Consideration Stage
- The Decision Stage
Push a customer through the lead conversion process (awareness, consideration, decision) without “selling” to them.
The benefits of blogging can extend across all three. And it is even more important to understand that all three stages play an equal assertive role in converting a customer.
For example, checklists and tips in a blog post can help attract a new customer and get him or her engaged in your products or services.
4. Build Your Network with Influencer Marketing
Another way blogging can benefit business owners is when they work with influencers as a part of their content marketing strategy. You would generally give an influencer your product to have or use in exchange for a blog post reviewing the product and your company. The key here is to make sure you work with an influencer that your customers admire or follow.
It is an essential advantage of blogging, often ignored by business owners. Conceive yourself as a new business owner.
Your business is growing and has few members. So your blog most probably will not make a significant impact at the start. Influencers, on the opposite hand, already have hundreds of thousands of followers that they can promote your business with a simple blog post reviewing your product.
Blogging is also an excellent technique for a client to leave comments about your business. Because of the simple availability of blogs on a brand’s website, blogging has become an extension for customers to learn more about what they like and don’t like.
Customers can share stories with other users about your products/services. Or just leave feedback on the blog pages. Similar to social listening, brands can easily adjust their marketing/advertising strategy accordingly based on the engagement and feedback they receive on blog posts.
Do you have any other benefits of blogging you’ve noticed for your business?
Share with us in the comments beneath.
6. Stay Ahead of the Competition
A business that has an active blog on its website is more likely to get a visitor to make a purchase. A modern marketing study stopped that 55% of users are encouraged enough to buy from a business if they have a consistent and exciting blog. A company with a steady blog is not only seen as an expert by users, but it also creates value that indirectly helps a consumer choose products and services.
7. Generate Backlinks
Inbound links are links on different web pages that link back to your website. Other than being a great SEO growth tool, it finds its place among the benefits of blogging as well. As we discussed earlier, blogging creates value for customers by giving out tips and essential information about the business or industry in general. If these blog articles are relevant enough to solve a customer problem, they might get picked up by other websites or blogs too.
When other sites link to your data, it looks like a strong recommendation to Google. Just like with any product, the more someone recommends it, the more you want to use it.
These digital recommendations (backlinks) helps increase your website authority and signals your website as favorable to the search engine algorithms.
Advantage: Backlinks increase your domain authority and ranking in search engines.
8. Demand Generation
The first step in lead generation tactics is demand generation that capture interested or potential prospects via a contact form. Demand Generation is the part where businesses need to generate enough demand from the market to be able to sell to them.
Companies often use blogs and content presentations as a channel to announce new products, features, and inform customers about their brand and the answers they can give.
Search engine optimization is more extensive than just ranking. It is a long-term tactic to make your business visible above your competition in search engine results. There are a couple of methods to do that.
One of the ways is to write blog posts around keywords that your customers search purpose. It is an excellent way to make sure you’re publishing relevant content.
And when the search engine algorithms come crawling, they find your blog to have used the popular keyword multiple times. Due to its relevance, they determine to rank your business higher on the search results page.
There is a lot of on-page and off-page optimization that goes into this, but this is one of the significant benefits of blogging for business owners.
Advantages: Rank higher in search engine results
Businesses that blog consistently can leverage online tools to increase their visibility in searches. You can also generate more blog topics from the quests you find popular among your customers. It is an excellent tactic in using blogging to your advantage.
The Benefits of Blogging Don’t stop
The benefits of blogging even from small business don’t just stop with you having a blog on your website. If you can divert enough traffic to it, soon you will start to see an uptake in sales.
People will not only start trusting you more but also buy more products from you. It can be a crucial tool in your marketing arsenal.
Our team of content wizards has worked with clients across multiple industries. Many types of blogging tactics suit business, and it’s the target audience. Getting the right ones for your brand is all it takes. And we can help you out with that.
If you are fascinated by expanding your online exposure while building yourself as a specialist in your industry, then you will want to get the benefit of blogging as a marketing policy.
When it gets too small businesses, blogging is virtually necessary. If you don’t have the time, expertise to write blog content, and resources, you may get the posts from a digital marketing agency, who can craft related, different, and engaging content for your blog site.